When you are the type of person who tries not to make waves, who stays out of the newspaper, and who keeps to his or herself, it can be tough to believe you have an online reputation. However, the honest reality of the world today is that everyone has an online reputation that creates a definite bias regarding who you are. Sometimes, this bias can be positive and can help people to develop a positive view of you and your work. Other times, unscrupulous people with a grudge and a lot of free time can tear your reputation to shreds.
Why Your Online Reputation Matters
One of the most basic truths of today’s society is that everyone uses the internet to learn about other people. Everyone looks up a doctor before visiting for the first time. Everyone reads up about contractors, accountants, and other professional service providers well in advance of making their first phone call. The Internet has made it extremely easy for people to learn everything they need to know about you very quickly. This has also created an environment where people can make snap decisions about your character equally as quickly.
Michael Fertik CEO, Reputation.com says that this new dynamic has caused a lot of undue suffering on many business professionals.In the past, a bad reputation in business needed to be earned through poor decisions and by consistently bad behavior. Now, you can get a bad reputation just by making one person mad enough to write bad things about you online. The worst part is that a bad reputation online can be very difficult to get rid of. In many cases, people need to hire special reputation management companies to help undo the damage caused to their reputation by a few angry individuals.
Working on Your Reputation
The work involved with fixing a marred online reputation can be very time-consuming and very technical. This is why so many people utilize the services of a professional reputation management firm when they need to fix their reputation. These firms create readable, truthful and positive content about you that is designed to rank highly on search engines. This way, the first few pages of a search for your name will yield nothing but positive results. Since most people only read the first few pages of search results, this is almost as good as having the negativity pulled directly from the search engine.